The Basic Habitat shop is an opportunity for you to connect with a selection of products we love from the Basic Habitat blog. Here you’ll find investment pieces for every area of your home and lifestyle, that bring a sense of calm and sophistication.
Founded by Dani Wales with the dedicated assistance of Taylor Broomhall, Basic Habitat has a carefully curated stock list to showcase the best of local and international design. The shop is constantly updated to present uncovered gems and up-and-coming talent in the world of interiors.
With a focus on the minimalist aesthetic, our trans-seasonal, timeless products promote high-quality design and craftsmanship that transcends fad.
Basic Habitat reflects the best in understated design, with a practical eye on the requirements of modern lifestyles. We hope you enjoy this curated shopping experience as much as we enjoy creating it for you.
Meet Our Team
Dani Wales rose to fame in the interior design industry after earning her title as one half of the “Power Couple” on The Block in 2012, and again on The Block All Stars in 2013 with her partner Dan Reilly. Appearing on the hugely successful renovation program, “was the biggest turning point in our lives… it affirmed what we wanted”.
Dani used her celebrity profile from The Block to launch into a dual career as interior stylist and online journalist and has since become the founder and editor of The Home Journal and Basic Habitat. Originally from Townsville, after four years in the finance industry Dani had discovered her passion for interior design and real estate, and realised, “this is what I’m supposed to be doing”.
After The Block All-Stars finished filming, Dani and Dan decided to take some time off and bought a home in Seddon to renovate for themselves, on their own terms. Dani is also a co-host on Ten's newest home and lifestyle series Healthy Homes TV Australia.
Dani’s passion for minimal design with Scandinavian and Japanese influences sees many international producers on our product list, as they best represent the idea of quality and elegance over fad. Dani’s delighted to showcase this array of products that she loves, and says “you won’t find anything available in the shop that we wouldn’t happily display in our own homes”.
Dani loves beagles, architecture, coffee and RnB phat Fridays.
Before moving to Melbourne, Taylor Broomhall worked as a stylist and dressmaker in the bridal industry, having studied fashion design in Tasmania. Taylor’s passion for homewares and interior styling grew and she moved to the mainland to pursue her interest in the industry. Taylor works closely with Dani selecting products for the Basic Habitat shop that reflect our unique aesthetic. Taylor is also Basic Habitat’s social media manager, curating our multiple accounts to create inspiring content for our readers. In her current work she finds inspiration in the connection and intermingling of trends within the fashion and interior industries, which often overlap in exciting and innovative ways.
Taylor loves coffee, design, sunshine and dancing until the sun comes up.